80%
Reference guide
Brand Advocacy
Statistics
Seven sourced numbers on trust, recommendations, reviews and the price of attention.
Trust is not a feeling a brand can claim for itself. It shows up when people choose to recommend, review, return and bring someone else along. These numbers put that behavior in context.
Last updated July 15, 2026. Every statistic links to its original source and source year.
73%
say their trust in a brand would increase if it authentically reflected today’s culture.
88%
of global respondents trust recommendations from people they know more than any other channel.
97%
of consumers read reviews for local businesses.
71%
of consumers use Google to read local business reviews.
54%
of consumers visit a business’s website after reading positive reviews.
$258.6B
in U.S. internet advertising revenue was recorded in 2024.
Methodology
A short note on the numbers.
This is a source-led reference, not a survey of Chris Birt’s clients or audience. The figures above come from published research and industry reports. Each source has its own sample, geography and method, so the numbers should be read in that context.
The page is reviewed monthly. Earlier figures remain here only when the original source is still the clearest published measure for that question.
Cite this page
Chris C. Birt. “Brand Advocacy Statistics.” Updated July 15, 2026. ccbirt.com/brand-advocacy-statistics
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