journal
Notes on buzz, culture and the work.
Writing from Chris on advertising, AI, brand advocacy, photography and the ideas that refuse to sit still.
Book a conversationJune 25, 2026
WHY PHOTOJOURNALISM BEATS BRANDING PHOTOGRAPHY
Unstaged pictures get more attention In an era flooded with AI-generated images and polished corporate stock photos, authentic photojournalism cuts through the noise. It doesn’t just document events — it builds emotional connections that turn brands into movements and movements into profit. As a brand strategist, photographer, and author who has generated over $156 million […]June 1, 2026
lesson from our first Trimester.
my online newsletter was born 3 months ago. While 599 subscribers in three months or so may be insignificant, to me it feels like a growing Andre the Giant in the womb, figuratively speaking. Why the spurt? The first reason, “Artificial. Done Artfully,” has subscribers, perhaps, is because it reads as a byline, online. This […]February 5, 2026
abPICTURES
SEE MORE PICTURES HERE: Home – ABpicturesJanuary 15, 2026
Favorite ads from other agencies.
Just the good stuff.January 10, 2026
Audio. Artfully. The mixes of bob clearmountain.
Sed augue lacus viverra vitae. Facilisi nullam vehicula ipsum a arcu. Nibh nisl condimentum id venenatis condimentu in vitae. Libero volutpat sed cras ornare arcu dui vivamus arcu. Nulla at volutpat diam ut venenatis tellus in metus vulputate. Pellentesque habitant morbi tristique senectus et netus et malesuada fames. Euismod in pellentesque massa placerat. Mattis ullamcorper velit sed ullamcorper morbi. Sociis natoque penatibus et magnis dis parturient. Montes nascetur ridiculus quis varius quam quisque id. Fermentum iaculis eu non diam phasellus vestibulum. Mattis aliquam faucibus purus in massa tempor. Senectus et netus et malesuada fames ac turpis egestas maecenas. Nam aliquam sem et tortor consequat id porta nibh venenatis. Id semper risus in hendrerit gravida rutrum quisque. Feugiat nibh sed pulvinar proin gravida. Nam at lectus urna duis. Sed enim ut sem viverra. Diam ut venenatis tellus in metus. Adipiscing diam donec adipiscing tristique risus nec feugiat in. Massa placerat duis ultricies lacus sed turpis tincidunt id. Posuere morbi leo urna molestie at elementum eu facilisis sed. Pharetra vel turpis nunc eget lorem. Nulla aliquet porttitor lacus luctus. Augue lacus viverra vitae congue eu consequat ac felis. Euismod nisi porta lorem mollis aliquam ut. Pulvinar pellentesque habitant morbi tristique senectus et. Commodo quis imperdiet massa tincidunt. Ut porttitor leo a diam sollicitudin. Venenatis tellus in metus vulputate eu scelerisque felis imperdiet proin. Est lorem ipsum dolor sit amet consectetur adipiscing. Gravida arcu ac tortor dignissim convallis. Posuere morbi leo urna molestie at elementum eu facilisis sed.January 2, 2026
Buildings and Buzz
Sed augue lacus viverra vitae. Facilisi nullam vehicula ipsum a arcu. Nibh nisl condimentum id venenatis condimentu in vitae. Libero volutpat sed cras ornare arcu dui vivamus arcu. Nulla at volutpat diam ut venenatis tellus in metus vulputate. Pellentesque habitant morbi tristique senectus et netus et malesuada fames. Euismod in pellentesque massa placerat. Mattis ullamcorper velit sed ullamcorper morbi. Sociis natoque penatibus et magnis dis parturient. Montes nascetur ridiculus quis varius quam quisque id. Fermentum iaculis eu non diam phasellus vestibulum. Mattis aliquam faucibus purus in massa tempor. Senectus et netus et malesuada fames ac turpis egestas maecenas. Nam aliquam sem et tortor consequat id porta nibh venenatis. Id semper risus in hendrerit gravida rutrum quisque. Feugiat nibh sed pulvinar proin gravida. Nam at lectus urna duis. Sed enim ut sem viverra. Diam ut venenatis tellus in metus. Adipiscing diam donec adipiscing tristique risus nec feugiat in. Massa placerat duis ultricies lacus sed turpis tincidunt id. Posuere morbi leo urna molestie at elementum eu facilisis sed. Pharetra vel turpis nunc eget lorem. Nulla aliquet porttitor lacus luctus. Augue lacus viverra vitae congue eu consequat ac felis. Euismod nisi porta lorem mollis aliquam ut. Pulvinar pellentesque habitant morbi tristique senectus et. Commodo quis imperdiet massa tincidunt. Ut porttitor leo a diam sollicitudin. Venenatis tellus in metus vulputate eu scelerisque felis imperdiet proin. Est lorem ipsum dolor sit amet consectetur adipiscing. Gravida arcu ac tortor dignissim convallis. Posuere morbi leo urna molestie at elementum eu facilisis sed.November 10, 2025
THievery and Generative search.
From “artificial. Done Artfully.” Posted on LinkedIn. November 10, 2025 The young artist imitates, whereas the mature artist steals, although there are exceptions to this rule. ChatGPT stole my content to explain brand advocacy and attributed it to someone else. This was either a rookie mistake or a way to diss me. Which I find […]November 5, 2025
Friend is not a verb.
November 5, 2025 The decline of civilization began when the noun “friend” became a verb, or roughly 2005, with the advent of Facebook. Defenders of this nuisance will point to the ancient English word frēon, meaning “to love, like, be friendly to; set free (from slavery or confinement)” [1], to show that “friending” has been […]November 3, 2025
10, or, ok, Maybe 3 things I hate about you.
What not to do.October 15, 2025
The CJ INterview:
If you generate buzz for clients, you should practice what you preach.September 7, 2025
EXplore ads, buzz & Chat
Check here for updates on tactics you can use to generate ChatGPT prompts. Before you begin, however, it is essential to understand the role of the zeitgeist. Click here to download a 69-page whitepaper:March 3, 2025
$2,450,000.00 in free press from 3 free ads.
The campaign that made me decide to really go into advertising.March 2, 2025
When it’s time for a quick brand “fitting.”
Good name, bad logo.March 1, 2025
The Amazon best seller in advertising for 2024.
Oops, I did it again.October 25, 2024
Otherworldly gatherings.
Getting out there.March 26, 2024
Le mans, Mazda, and the pursuit.
Car talk.March 19, 2024
Setting the show. By the numbers.
Show time.March 13, 2024