Brand consulting

Working
together
to get
the word
out

Discover how to spark awareness for ideas without spending on advertising, much.

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Think it up, then think it through.

Focus. Clarity. Dimension.

Every brand or person has a story, but not every story has advocates. I work with leaders and teams to create content people talk about and stories people share.

Explore brand strategy consulting

When the central question is where the brand should stand, start with brand positioning consulting. When the point of view is clear but the language is not, explore brand messaging consulting. For businesses that have outgrown the story they started with, brand development consulting turns real progress into a clearer public point of view. When the work needs a look, voice and system that make the business more recognizable, brand identity consulting gives the identity a sharper reason to exist. When the challenge is carrying the brand from strategy into a campaign and the customer response it needs, brand marketing consulting connects the story to the work people actually see. When a live brief needs a sharper idea, stronger story or more compelling campaign, creative consulting brings experienced outside perspective to the work. When the assignment needs experienced judgment around one important launch, campaign or creative decision, a creative director consultant can bring a clearer standard to the work. When the team needs experienced leadership across the work, a fractional creative director can bring strategy and execution together.

01

Focus

Separate the corporate perception from the public reality. Find the essential truth worth building around.

02

Clarity

Create an idea that is brief, bold and clear enough to capture a moment in the culture or zeitgeist.

03

Dimension

Push your idea out to your audience through Paid, Earned, Owned and Shared Media. Cultivate brand advocates.

Not another long retainer.

I price my thinking around the work. If we need more brawn, I'll tap my own agency, ABdigital, to finish the project, including video, photography, and production.

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