Brand consulting

Working
together
to get
the word
out

Discover how to spark awareness for ideas without spending on advertising, much.

Think it up, then think it through.

Focus. Clarity. Dimension.

Every brand or person has a story, but not every story has advocates. I work with leaders and teams to create content people talk about and stories people share.

Explore brand strategy consulting

When the central question is where the brand should stand, start with brand positioning consulting. When the point of view is clear but the language is not, explore brand messaging consulting. When the team needs experienced leadership across the work, a fractional creative director can bring strategy and execution together.

Focus

Separate the corporate perception from the public reality. Find the essential truth worth building around.

Clarity

Create an idea that is brief, bold and clear enough to capture a moment in the culture or zeitgeist.

Dimension

Push your idea out to your audience through Paid, Earned, Owned and Shared Media. Cultivate brand advocates.

Not another long retainer.

I price my thinking around the work. If we need more brawn, I'll tap my own agency, ABdigital, to finish the project, including video, photography, and production.

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