Many agencies have HMO experience. For a digital marketing agency to have experience with ACOs (Accountable Care Organizations) however, you'd have to go to the specific states where this idea is taking hold. ABdenver has worked both the HMOs, Cooperatives and ACOs over the years, giving us experience with each model of care delivery. Not many agencies can say that.
It's all About Numbers. Not Advertising.
If you look at the ungodly boring image above you will see it is all about numbers. The first mistake good agencies make is thinking that some kind of creative approach will sell. It won't. ACOs are all about numbers and the market is captive and controlled. It is much different than an HMO.
We worked for years with Metropolitan Health Plan (a seven-year client) and the innovative and successful ACO Hennepin Health. Hennepin Health, in fact, has been so successful that it has been nationally recognized as a "missing link" in the delivery of care for the low-income and previously uninsured market.
Link here to one of numerous articles on the successful implementation of Hennepin Health. Client MHP is instrumental in administering this program throughout Hennepin and associated counties. If you are really into this topic, link here to another article that covers the specific cost-controls provided by this holistic delivery model.
Just remember the approaches are different. Does your agency understand that?