I really appreciate all the emails about my posts. Seriously, though, you should just visit www.buzzthatbrands.com and thoroughly digest every slice of the conversation prism if you want to take a bite outta your competition.
This tool has been created by Brian Solis, not ABGD, so it really is not self-promotional. On that note, I also suggest you sign up for a few sessions with KISSMetrics to make sure that you are measuring the right buzz.
There are just too many channels out there today to know if you are targeting the right metrics. Let me repeat that--the right metrics, not clients. For example, any garden variety MBA will help you target the right clients. What you need to do for maximal buzz is make sure you have a strategy that takes you beyond CTR and analyzes every segment of your customer acquisition funnel.