Journal

Exploiting Xmas. By hook, crook or archetype.

We're not ones to ever talk about politics or religion with clients but this idea? classic ABGD formula. Invent something that addresses a zeitgeist whether real, or in this case, perceived. Thinking people of…

November 11, 2015

We're not ones to ever talk about politics or religion with clients but this idea? classic ABGD formula. Invent something that addresses a zeitgeist whether real, or in this case, perceived. Thinking people of all religious faiths are hardly offended by this clever design. And Starbucks is minting cash.

It raises the question. How will YOUR BRAND "leverage" Xmas? Do you have a hook? Hmm. You might start with a clean, minimal visual archetype.

If you don't know what that is, ask me. Before I am whisked away to Jail somewhere near the Northern Regions. (And before LinkedIn forces me to write a post on #thefutureof marketing).