Let's say you have a craft beer that has to compete against SAB Miller (or whatever they are called now). Let's say that the Surly, Summit and even Fulton local beer brands have a two year head start on you. How do you get to 2000 barrels faster than any other brewery in Minnesota history and get voted the Best Brewery of of the Year within nine months?
You fake it--with your buzz-and a HUGE help from CJ at the Star Tribune . That is exactly what ABGDigital did for this brand--which we also concepted from blue sky. And without a drop of alcohol (as none of us drink, anymore.)
You really should read this, it's a hilarious story about a completely made up person named Lorenzo Lucid and the marriage proposals and requests for intimacy that ensued from "his" facebook page. All for a beer.