Love this name for a company. If ABGeistDigital did not have a track record I would purchase the North American rights to the above name and here is why:
2016 will be the year of the marketing brand BINGE. I call it "binge branding."
When the latest online streaming service shells out millions to produce Hollywood level content to steal viewers, why are you settling for crappy "content marketing"? Do you really think that the most talented creative people are spending their time churning out paid-for articles? No. They are instead focusing now on generating really hot campaigns that generate 10x the buzz of standard "content." I am not talking about "useful and relevant content" which is a euphemism for advertorial garbage. I am not talking about easy click bait.
I am talking about campaign-driven online content.
At the bottom line your audience will touch 10 pieces of content before they even ENGAGE with your brand--much less make a purchase.
The question for you in 2016, therefore, is this: Do you have content that is held together by a common thread?
If you don't I suggest you visit: www.buzzthatbrands.com . And cut the junk.