While we've got nothing against big agencies (or any former employers), it's better to measure stature of a firm by the size of their ideas.
It's not hard to picture what we're talking about. The Lucid brand created by jINc ABGD, has been touched, worn and tattooed by so many fans that they voted it the Best New Brewery in the hottest new craft beer market in America.
The 10 Touches Before They Taste
Today people touch, consume at least ten pieces of media in various forms before they engage with your brand.You'd better have ideas big enough to hold their attention like these. Multi-Touch Attribution
Speaking of touch, "big data" analytics today can help you reduce those touchpoints to speed your rate of customer acquisition. We'll help you spot the difference between what you can analyze and what you should analyze through multi-touch attribution analysis.
It's the difference between measuring page views and people who actually interact with your brand. If you are interested, link to KISS Metrics now. We are not paid by this company, we just use their products and they work.
* And yeah, I am well aware the picture is low resolution. You want to tell a customer that loves your product that they need a phone upgrade? Pisssh.