Someday advertising agencies will figure out they are in the software business. Instead of asking clients for their dough they should really be asking for their data.
Because if you can't help a company make sense of its data you're never going to help them reach the right audiences for their services.
Simplifying the Experience. With Watson.
In the age of Artificial Intelligence it's hard to believe that real problems with data still persist--particularly for small to mid-sized companies or startups that don't have access to "big data" tools. But that is changing.
IBM Watson is now available through third party providers that can help you slice and dice your data into "tranches" that can be used to target audiences with pinpoint precision--which we call the atomistic level.
ABd can use Watson tools to help you create a workable marketing communications plan for a small-to-medium sized budget. Ask us.
How we really work. See the big picture here. →