Rayito de Sol
Spanish First. Harvard Second.
Helping helicopter parents get ahead with their kids.
Start a conversationThe idea
Spanish is not a language, it's a life skill that improves the odds of success in life.
Rayito de Sol had experienced a substantial decline in student enrollment during COVID. I repositioned the schools as a place that taught students the tools to succeed and downplayed cultural advantages. We also redid their brand ID and online tools.
What happened
The Chicago schools reversed a two-year decline and increased per-school enrollment by 123% the following year.