Sharper Image
Clean Up the Air. Don't Touch the Freaks.
Clarifying things for Sharper Image in New York, starting with their, well, image.
Start a conversationThe idea
Sharper Image was not cool enough for Manhattan. I challenged that assumption by showing the “Freaks” of NYC that lent the grit back to a city that had been sanitized.
What happened
Above the fold in the NYT, star-studded visits from Hollywood New Yorkers, and an 86% increase in store traffic over three consecutive quarters.