United Way
People Divide But Giving Unites
The campaign of the decade for the United Way.
Start a conversationThe idea
Blondes or brunettes, dogs or cats, Vikings or Packers? Some things divide us, but giving unites us. That idea drove an $87.6 million campaign for United Way.
What happened
Record results, above-the-fold coverage in the Star Tribune, and major contributions from the corporate twentysomethings that United Way was not engaging. I handled all the principal photography.