USE
NUMBERS
AND
LISTS
ALOT.
Want more e-mail opens? Just use numbers and lists, like this: "The Candidate's boof summed up in 1 BIG word." Or "The 5 timeless ways teenagers will ALWAYS talk to parents..."
If all you want are open rates, then make certain every subject line you use has some form of quantification.
A stronger option is to have other people make the case for you. That means brand advocates who actually go to bat for your brand in the media, at trade-shows and online.
Read how that happens here.
