Smartphones and tablets are the key delivery devices for your brand. The PC and the desktop are pretty much dead for all intensive advertising purposes and without getting too complicated here–something called “responsive design” which makes all sites work across almost all devices–means you don’t have to think about it.
I realize this is news from 2014 but I am trying to expand my readership here.
What you may have to think about is whether you invest your money in a customized app in 2016. The online market today is overwhelmed by apps, so much so that creating and promoting a custom app may no longer be worth a dedicated investment. At the very least, the distinction between site and app will be continually blurred.
What remains important with mobile only messaging is that your content is properly optimized for some of the core functions people use devices for–a mini checklist is provided below. Like the more basic elements of search, this list just skims the surface. (Which, incidentally is by far the best tablet out there.)
