Chris Birt photograph from the ABpictures archive
Back to Brand Advocacy

Brand Advocacy

Newsjacking. Cousin of Photobombing.

As you have no doubt read, numerous NFL players were photobombing the digerati during the Oscars. In the spirit of aggressive social media tactics I recommend you read a book NOT written by me on…

As you have no doubt read, numerous NFL players were photobombing the digerati during the Oscars. In the spirit of aggressive social media tactics I recommend you read a book NOT written by me on "Newsjacking." Go for it and read this one. Advocate-jacking and brand advocate-jacking can’t be too far behind. We’ll sue, of course.