Chris Birt photograph from the ABpictures archive
Back to Brand Advocacy

Brand Advocacy

Powercasting. In a few words.

Here is a rationale for writing and reading from Andreessen Horowitz. “When you read an important idea and put in the work to understand it, you gain the subconscious competence and legitimacy to talk about…

Here is a rationale for writing and reading from Andreessen Horowitz. “When you read an important idea and put in the work to understand it, you gain the subconscious competence and legitimacy to talk about it: you are transformed into someone with more power.”

Their blog continues by saying that reading now is disproportionately more important than listening to podcasts or sharing “what you read,” which is what I am doing right here.

Yeah, so what?

Usually, I write about an idea I generate independently, and because every idea is the son of many mothers, I put multiple ideas to work. Measured by the AH yardstick, this should make me unusually powerful, at least in my own mind.

So much for my podcast.