So, how to use the unimaginable momentum of something as silly as Snapchat for your brand? Our recent email campaign deals with the question:
Snapchat (and its associated memes) works when your message taps into a zeitgeist. We're not talking about a national brand campaign but perhaps a theme for your next conference or email for your development complex. That is how you use Snapchat to make waves and start conversations that flow like a river, or a rainbow, everywhere it matters.
(The following is self-promotional but also true. Authenticity hardly matters when you are talking about stuff as superfluous as social media--which is our business. We're just being honest about its limitations.)
ABdenver is nationally known for helping brands extend their online footprints in a calculated, comprehensive fashion. Go to our site right now for a peek.
Because we grew up with the stuff, we won't jump on the latest social media bandwagon unless it makes strategic sense for our clients. Snapchat does.
As we just said last week, use Snapchat "to let your personality shine through." Here's a great example of a "Fake Italian Spokesmodel" that makes a great source for Snapchatting ...for everyone involved. No is going to imperil their career by commenting on Lorenzo Lucid's new mustache or stream of rainbow puke, instead they might profit handsomely for doing so.
