A little secret.
Over the years very few clients have listened to me. Maybe if my name was Trump and I had bathrooms with gold pee stalls and more hair...
Now that I have your attention, suspend any concern for decorum if you may and allow me to state in no uncertain terms the 3 things that make Donald Trump such an effective advertising vehicle.
1) He has identified and speaks directly to a zeitgeist (yes. there is a reason my agency is called ABGeist). I am not going to explain what a zeitgeist is. Just understand that if you want to reach a mass audience you had best position your product, brand or service around a zeitgeist. Advertising today is about your UZP (Unique Zeitgeist Position) not a Unique Selling Position.
2) He does build and break little ideas before he talks big (which digital people call Minimum Viable Product). He tries out jokes or attacks and drops them when he does not get positive feedback.
3) He IS buzz that brands (there is also a reason I own the url www.buzzthatbrands.com ) . As an experienced buzz brander myself, however, I have to admit that my ratio of media spend to earned media is not quite at his level (although I did generate $2.3 million from a $6k ad once).
Finally, he is an easy meme and his name increases your CTR like hot diggety doo.
