Chris Birt photograph from the ABpictures archive
Back to Brand Advocacy

Brand Advocacy

Write. Read. Become Powerful.

Here is a rationale for writing and reading from Andreessen Horowitz. “When you read an important idea and put in the work to understand it, you gain the subconscious competence and legitimacy to talk about…

Here is a rationale for writing and reading from Andreessen Horowitz. “When you read an important idea and put in the work to understand it, you gain the subconscious competence and legitimacy to talk about it: you are transformed into someone with more power.”

Their blog continues by saying that reading now is disproportionately more important than listening to podcasts or sharing “what you read,” which is what I am doing right here.

Yeah, so what?

Usually, I write about an idea I generate independently, and because every idea is the son of many mothers, I put multiple ideas to work. This should make me even more potent than a one-note writer, at least in my own mind. If not, there is still power in the myth.

P.S. A Christmas trip to the American Swedish Institute uncovered all kinds of mythical discoveries, from intricate wood carvings to runic symbols and complex tapestries. Stop your lameass fretting about AI and see these things for yourself.